About Marketing the Legal Mind...
Henry’s book offers a new conceptual framework for:
• Unlocking Revenue Potential
• Bringing Marketing Goals into Focus
• Building Brand Awareness
• Reaching New Levels of Client Loyalty
• Shaping Firm Culture and Sense of Team
• Getting Internal Buy-In for Marketing
Supported by more than one hundred candid interviews with law partners across the country-and the insight of over twenty years of business and legal experience-Henry makes the case that law firms can become marketing giants, but they must first learn the conceptual foundation behind successful marketing campaigns.